Bling2o is a premium lifestyle brand for kids, their product line is built on their colorful, over-the-top swim goggles. The Bling2o ethos is carefree, stylish and extraordinary, most of their product have rhinestones or animal print. 1HQ was originally brought in to help with a rebrand as a start-up, which led to (years of) a successful partnership and many new product lines— most recently the launch of sunglasses(!!)

Alongside our CD, I led design direction for the branding, website redesign, product launch rollout, trade show booth design, social media content and photoshoot direction.

this work was done in collaboration with the team at 1HQ