Directed new, more delicious looking food photography for Violife. Introducing this Canadian dairy-free ch**se brand to the US market required a shift in the food styling to appeal to American shoppers.

I led the packaging redesign—the goal was to stay close to a tight brand identity, create consistency for the whole line and to highlight the new photography. I prioritized flavor and legibility with enlarged images and placement of claims on the pack, while keeping the personality of the brand intact with the playful speech bubbles


this work was done in collaboration with the team at 1HQ.